VISIONWORKS

Eighty-four percent of Americans believe vision is their most important sense, yet less than half get annual eye exams. Recognizing that gap in a crowded market, Visionworks sought to address this apathy. We created a covert vision test disguised as foreign films: "Bomb Test" and "Bed." We used subtitles, progressively decreasing in size to draw viewers in. The unexpected twist highlighted the need for an eye exam, encouraging people to prioritize their eye health.