TILLAMOOK

Dairy is a heavily competitive and commoditized industry. Tillamook, a farmer-owned cooperative, aimed to differentiate itself to justify a premium price point in a tough market. The "Extraordinary Dairy" platform encourages consumers to expect more from their dairy products. Tillamook positions itself as a brand that consistently delivers dairy that’s made better than it has to be. This platform serves as the foundation for future brand experiences. At launch, we invited people to step into our dream world to delight in their irrational love for Tillamook Dairy. While celebrating a chocolate collection that’s made so good, you’ll want to hide it before it disappears.